GK Design / Client: Yamaha Motors U.S.
Project: Color Design – Strategy, Development, Implementation
Managed the year-to-year Color Design Strategy and Development programs for Yamaha lines of Motorcycles, ATVs and Snowmobiles for the North American market.
Collaborated with Nippon Paint for the development of new paints and colors.
Managed the development of the Yamaha racing blue, used as corporate image color, and assisted Nippon Paint in creating the production paint to the required studio specs.
Member of the Color Marketing Group from 1994 to 1999.