COLOR DESIGN
LUCIAN ROSCA
2011  Lucian Rosca
©
lucianrosca@att.net
1189
246
586
P

PHOTOGRAPHY

PERCEIVED QUALITY

WEB DESIGN

COLOR

GRAPHICS

DESIGN

CORPORATE IMAGE &

BRAND IDENTITY

CORPORATE IDENTITY
DESIGN
GRAPHIC DESIGN
COLOR DESIGN
WEB DESIGN
PERCEIVED QUALITY
PHOTOGRAPHY

EXPERTISE

WORK

BIO

CONTACT

EXPERTISE
WORK
BIO
CONTACT
GK Design / Client: Yamaha Motors U.S.
Project: Color Design – Strategy, Development, Implementation
Program Leader

Managed the year-to-year Color Design Strategy and Development programs for Yamaha lines of Motorcycles, ATVs and Snowmobiles for the North American market.
Collaborated with Nippon Paint for the development of new paints and colors.
Managed the development of the Yamaha racing blue, used as corporate image color, and assisted Nippon Paint in creating the production paint to the required studio specs.

Member of the Color Marketing Group from 1994 to 1999.