LUCIAN ROSCA
2011  Lucian Rosca
©
lucianrosca@att.net
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GK Design/ Client: Yamaha Motors U.S.

Project: V-Max M.C.E. – Product design, Brand revitalization

 

After many years on the market, Yamaha’s top of the line model Vmax, needed a brand revitalization. Exploring different ideas for this mid-cycle enhancement, the design study materialized into a full-size working model displayed at various motorcycle shows around U.S. At the request of Yamaha Motors, I managed the analysis and presentation of a series of new design and engineering solutions.

 

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