PHOTOGRAPHY

PERCEIVED QUALITY

WEB DESIGN

COLOR

GRAPHICS

DESIGN

CORPORATE IMAGE &

BRAND IDENTITY

EXPERTISE

WORK

BIO

CONTACT

GK Design / Client: ASICS Corp.

Project: Running, Cross-Training, Basketball shoes – Product Development

Project Leader

ASICS is a global leader in athletic footwear equipment.

As a project leader I managed a team of designers through the research, ideation and model making stages, being responsible for the client communication and subsequent presentations.

This one-year project was comprised of an initial six-month “blue-sky” exploration faze, generating both visual and technical solutions, the three best selected ideas being then translated into production feasible models during the following six-month faze.

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